Video Marketing on the Internet

Internet television has arrived - its name is Brightcove.com, you need to ask what TV will seem like when it finally goes entirely online.

Well as luck would have it, it already has, and you can see for yourself by visiting the Brightcove site. Although Brightcove is merchandising itself as the ideal host for all producers and marketers of on-line video products, at this point it seems to be more appropriate as a platform for creators and marketers of master video content. BTW, I found a site about video advertising in Spanish: video publicidad. If you're an Internet marketer who already has a flourishing web site and who needs a platform to manage a line of video wares, Brightcove is the perfect option for your business concern. You can launch your own Internet channel on Brightcove for selling your video wares and they offer video subject matter producers two options - the Brightcove Network and the Brightcove Platform. With either choice you can create a free account that lets you produce your own video channel, upload and trade your video wares, and insert videos from Brightcove.com on your own blog or web site. The standard format is called the Brightcove Network which is free to use and plain to understand.

The Brightcove Network permits free-lance subject matter producers to - release video wares for free - let Brightcove manage your advertising - keep half of the advertising revenue and, trade downloads of your video products. Brightcove makes it simple to encode and upload your videos where you can add thumbnails, text descriptions, or video stills to make it easy for customers to find the titles they're curious about. You can even prepare your videos into lineups to control how they are looked at. Your channel is published for free on the Brightcove site, and you can implant codes in your blog posts to place content on your own web site. Brightcove takes care of the hosting and delivery of your content. Major mass media businesses are already utilising Brightcove to host millions of video streams because they help you reach an audience with your video content by listing your videos in the major Internet search engines. SEO characteristics built into your Brightcove channel get your videos listed and ordered in the major video search engines, as well as in traditional text-based search engines. The Brightcove Platform is planned for media companies, broadcasters and Internet marketers but, it also allows you to choose your preferred format for creating a revenue stream from your online video merchandise. By paying a user fee to publish your videos, they allow you to, sell your own advertising or choose to run no ads at all, Keep all revenue generated from your advertising and sell downloads of your video wares. When you market your product with skill and determination, customers will find you on the World Wide Web. Basically, when customers find what they're looking for, they don't care if it's being delivered by a large output studio or by an individual entrepreneur with a webcam.


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Dominic Velasco